Our task was to differentiate Charmm designs in a crowded market. The company has different personalities and different services that needed to be communicated to our desired target audience.
We created an authentic story that communicates the brands core values. The story touches people’s hearts and minds at the same time. You can view the story here.
The brands story slogan is; “Passion gives shape to shadows and lights”.
- Authentic Story
- Brand Guidelines
- Brand Personality