What Is Content Marketing?
Content marketing is a vehicle through which you can share your authentic story, create brand awareness, educate, inspire, make a change and build a sustainable brand. People crave stories and content marketing is one way in which you can share your story in an engaging way.
Different content marketing agencies think about content in a different way. We believe that content is a phenomenal way to build a brand and share with the world your passion and your beliefs. There are different content formats; video, audio, blogs, social media posts, infographics, email newsletters, websites, landing pages, business cards, brochures, leaflets and hundreds of other formats.
In plain English, content marketing is the vehicle through which you add value to people’s lives and sell your products or service. With content you can evoke positive or negative emotions. As the content marketing institute says;
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving a profitable customer action”
With great content marketing you can create a better tomorrow. Content marketing consists of the following; Content strategy, content development and content distribution.
Why Is Content Marketing Important?
Content marketing is important because it’s the only way to market in this day and age. People (we), as human beings don’t pay attention to advertising messages any more. People block advertising online, don’t pay attention to TV adverts and they definitely don’t go online to watch a new TV advert. People want to listen, read or watch a story. They want to be entertained and with content marketing we can do that.
We all care about different things in our lives. When we log on online we watch things that interest us, we read articles that are different and we watch YouTube videos that make us feel a certain way. We follow different online influencers because we can relate to them and we definitely follow different brands because they are relevant, and unique.
Content marketing is important because the cost of customer acquisition is growing dramatically every single day. Smart and relevant brands create unique content to build loyalty and grow their brand. The bottom line is that without content we will not be able to survive and dominate unless we spend millions and billions on our advertising budget.
How To Win With Content Marketing?
Provide as much value as possible to clients. Care about your clients and show them that you care by doing amazing content marketing.
Should You Do Content Marketing?
It depends on whether you want to grow a sustainable brand. If you do, then the answer is YES. If you believe in becoming better every day and believe in a better tomorrow, then YES. Get in touch with us today.
What Kind Of Content Do We Create?
Every single brand is different and has different goals and ambitions. Before we can create content, we need to understand what your goals are and what you want to achieve. Then we can create a content marketing strategy around your goals and your story.
We create engaging blog articles, amazing visuals for social media channels, mind blowing videos, inspiring infographics and phenomenal print designs.
Content marketing is a powerful way that you can make a change and grow your bottom line.
We believe in a better tomorrow by becoming every day. We help our clients to market their products and services by creating authentic brand stories and creating engaging content that people want to consume. If you are at a stage where you want to go beyond and believe in a better tomorrow, get in touch with us today. We are a small content and story development marketing agency that want to focus on great work and help make an impact. Get in touch with us today.
We love what we do, and that shines through in the work we do for our clients. Whether it is Branding, Web Design, PPC, Digital Strategy, Content or Social Media Management, we work hard to ensure that every campaign we run over delivers and makes our clients happy to have chosen IQ Digital.